How Local Marketing Strategies Impact Your Small Business
When we stepped into the 2020’s we unknowingly sped into a future overflowing with strategic digital marketing tactics. For small businesses this meant that word of mouth faded and digital presence began to take over. For many companies this shift felt overwhelming and they shut their doors. Other companies began to experiment in the right direction, with social media, ads, etc. but typically fell flat due to a lack of marketing knowledge.
For many small businesses, having local marketing strategies are the keys to success. It has drastically grown over the last few years and there are several influential ways that you can approach it. Since you’re scrolling through this blog post, there is a strong chance that we’ve piqued your interest with the subject matter which is local marketing. The first critical part of approaching local marketing is if it is right for your business. Many different types of businesses profit from local marketing, but traditionally it is restaurants or retail operations that experience the best return on investment (ROI). But what people often miss is that it can greatly benefit businesses like spas, dental offices, construction companies, etc. A company does not have to fit an especially detailed mould to experiment with local marketing. All you have to know to start the process is that your company provides a specific offer and/or asset to those that are in your region of operations.
Local Search Engine Optimization (SEO):
When you build your website one of the most important things to consider is search engine optimization (SEO). Not only do we strongly recommend following the traditional SEO best practices, but we also want to highlight how beneficial doing localized keyword research is. When you discover what is ranking locally you can ensure that the right customers are being pulled to your website.
Optimize Social Ads:
Most social platforms will allow you to promote a post or run an ad with an additional geo-targeting and audience segmentation filter. This will allow you to target your message directly to your potential customers.
More than ever people are relying on authenticity. This means your customers are looking for a personal flare to the businesses they buy from. Placing your business’s name at the right place and at the right time could help you immensely from a local perspective. Being a part of these local events can also potentially provide you with press coverage, which may lead to an increase in local audiences visiting your website.
Local Email Campaigns:
The great thing about email is that it is one of the most cost-effective tactics to have in your marketing toolbelt. Now getting a localized email address can be a challenge but if you place a sign-up sheet near the register or at an event, you will notice your list begin to bulk up. From there you can target campaigns to contain promotions, localized information, etc.
While these are just a few examples of what can be done for your business, beginning with these key local marketing strategies will help grow your business organically, minimize marketing spend, and enhance your influence on your community. If you’re a small business the time to start local marketing is now. Get in touch with us to learn more.