From The Mind Of Arcaign

Uhg, marketing… A sentiment that a lot of small business owners share when they give thoughts to questions that surround growth, how to get more customers, how do I get more sales etc. The fact of the matter is, while marketing is an absolute MUST for every business, most small businesses sacrifice that component. The..

Benjamin Franklin once loosely stated, if you fail to plan, you have planned to fail, this remains true today. No matter your industry, your business size, or your location, every single business needs a marketing strategy. Think of a marketing strategy as a roadmap. This map can guide you through detours, and unexpected bumps in..

I read a post the other day where a mediator was required to settle a dispute between an agency and a business owner.  I thought to myself, wow, what could have possibly gone wrong to warrant such a conversation? As I thought about it more, it became clear to me that the agency wasn’t interested..