Prior to their partnership with Arcaign Marketing, Bells Corners Family Dentistry faced a series of marketing challenges that hindered their growth. The primary issue stemmed from their engagement with a previous provider, which proved to be financially burdensome due to the high costs of services. Their website, a crucial touchpoint for patient engagement, was not fully optimized, limiting their ability to target a broader array of keywords without incurring additional costs. This situation not only escalated their expenses but also compromised their marketing efficacy. The prolonged response times from their previous provider further aggravated the situation, leading to a stagnated marketing strategy and suboptimal results. THE SOLUTIONS
In response to these challenges, Arcaign Marketing stepped in to revitalize the Bells Corners Family Dentistry brand, with a renewed focus on patient-centric care. The revitalization journey commenced with a comprehensive overhaul of their website, transforming it into a user-friendly platform where patients could effortlessly access information and initiate contact. Every page of the website underwent meticulous optimization to align with diverse search intents, catering to patients with varying needs.
Simultaneously, Arcaign Marketing launched a targeted ad campaign, meticulously crafted to reach specific audience segments through well-researched keywords and phrases. This approach not only enhanced their brand identity but also positioned Bells Corners Family Dentistry as a leading entity in their field. The strategy was complemented by a robust social media presence, designed to foster trust and establish authority among potential dental patients in Western Ottawa. The consistent use of thematic graphics solidified their brand image, further cementing their status as industry leaders. THE RESULTS
The comprehensive strategy devised and implemented by Arcaign Marketing yielded remarkable results. Bells Corners Family Dentistry experienced a significant uptick in new patient acquisitions, with some months witnessing an influx of over 70 new patients. This growth trajectory was a direct result of the revamped website, enriched with custom content tailored to patient needs, and the strategic use of branding elements that resonated trust and compassion. THE CONCLUSION
Arcaign Marketing’s ability to streamline the marketing initiatives of Bells Corners Family Dentistry translated into substantial cost savings, cutting their previous marketing expenses in half. More importantly, this financial efficiency was achieved alongside remarkable business growth, showcasing the effectiveness of a well-thought-out, patient-centric marketing strategy. Bells Corners Family Dentistry’s partnership with Arcaign Marketing stands as a testament to the transformative power of strategic marketing in the healthcare domain.